Viad Corp operates as an experiential services company in the United States, Canada, the United Kingdom, continental Europe, the United Arab Emirates, and Iceland. It operates through three segments: GES North America, GES EMEA, and Pursuit. The company offers event planning and production, furnishings and graphics, measurement, logistics, creative, exhibit program management, strategy and marketing, agency, rental exhibit, and custom design and fabrication services. It also provides event technology services, including event accommodation solutions, registration and data analytics, and event management tools. In addition, the company offers video production, lighting design, digital studio, entertainment and talent coordination, projection mapping, computer rental and support, stock packages or entirely custom construction, and digital content creative transformation services; and digital media content and communications, and theatre equipment and creative technical solutions, as well as video, sound and lighting equipment. Further, it provides a collection of experiences in recreational attractions, unique hotels and lodges, food and beverage, retail, sightseeing, and ground transportation services. Viad Corp was founded in 1926 and is headquartered in Phoenix, Arizona.